Online Privacy Policy

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Last Updated: October 13, 2023 

This Online Privacy Policy (“Policy”) describes how EyeMed Vision Care LLC (“we” or “EyeMed”) handles information we collect about you through our website located at www.eyemed.com or other online channels that link to this Policy (collectively, “Site”). If you are an EyeMed member, please see our Health Insurance Portability and Accountability Act of 1996 (“HIPAA”) Notice of Privacy Practices for information on how we handle your protected health information.  

If you have questions or wish to contact us about the Policy, direct inquiries to:

Privacy Officer

EyeMed Vision Care LLC

4000 Luxottica Place

Mason, Ohio 45040

Phone: 844-844-0905

Email: privacyoffice@eyemed.com

Table of Contents

1. WHAT INFORMATION DO WE COLLECT?
     • Information You Provide
     • Information That Is Collected as You Navigate Our Site
     • Third-Party Information

2. HOW DO WE USE THIS INFORMATION?

3. SHARING INFORMATION WITH THIRD PARTIES

4. COOKIES AND SIMILAR TECHNOLOGIES
     • Session Cookies
     • Persistent Cookes
     • Strictly Necessary Cookies
     • Performance Cookies
     • Functional Cookies
     • Targeting Cookies
     • Social Media Cookies
     • How Can You Manage Your Cookie Preferences
     • Browser Settings
     • Platform Controls
          - Advertising Industry Resources

5. COLLECTION AND USE OF HEALTH INFORMATION

6. CHILDREN’S PRIVACY

7. SECURITY

8. THIRD-PARTY SITES

9. DIGITAL ADVERTISING AND ANALYTICS

10. YOUR CHOICES
     • Opt-out of Promotional Emails
     • Updating Your Information
     • Internet-Based Advertising

11. CONSUMERS WITH DISABILITIES

12. CHANGES TO POLICY

13. QUESTIONS/CONCERNS

1. WHAT INFORMATION DO WE COLLECT?

For the purposes of this policy, “personal information” is any information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household. We collect the following types of information. The information we collect will depend on what you do when you visit our Site.

INFORMATION YOU PROVIDE

We may collect the following information that you voluntarily provide us in using our Site:

  • Create an Account. If you create an account with us, you will provide us with your name, email address, contact information or contact information about your company and you will create a password for future logins.
  • Request for Services. If you contact our customer service department, you may need to provide us with additional information so that we can respond to your questions or concerns as completely and thoroughly as possible. 
  • Business Information. We may collect personal information from business clients or vendors, including company name, physical address, phone number, email address, and credit card information. 
  • Surveys. If you choose to participate in a survey, we may request personal information from you along with other information, in order for you to participate.
  • Promotions. If you enter a sweepstakes, contest, giveaway, or other promotion (each a “Promotion”), you may provide us with your name, residential address, email address, social medial user profile, age or birth date.
  • Newsletter. If you subscribe to our newsletter, you will provide us with your email address.

INFORMATION THAT IS COLLECTED AS YOU NAVIGATE OUR SITE 

In addition, we (and other entities) may automatically gather certain information about your use of the Site. This information may be used to identify your browser or device over time. This includes, for example, internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, pages you access or visit, operating system, date/time stamp, usage data, hardware model of device, location information and clickstream data.  

We use third-party service providers to gather information about visitors to our Site for advertising and non-advertising purposes.  These third-party service providers use cookies and other similar technology to collect information about your online activities on this Site and across other websites, apps, and linked devices over time. Please see the “Digital Advertising and Analytics” section below to learn about how this information is used and the choices available to you.

THIRD-PARTY INFORMATION 

In some cases, we may receive certain personal information from you about a third party. If you submit any personal information about another individual to us, you are responsible for making sure you have the authority to do so and to allow us to use their personal information in accordance with this Policy. 

2. HOW DO WE USE THIS INFORMATION?

We use the information we collect to operate and improve the Site and EyeMed’s business, such as to analyze trends, to administer the Site, to understand how visitors use the Site, and to gather demographic information about our user base as a whole. We also use this information to improve the content of our web pages, and to customize the content and layout of our pages.  

Additionally, we may use personal information for any lawful purpose, including the following:

  • Process your account registration;  
  • Process and fulfill your purchase; including sending you emails to confirm your purchase status and to provide related communications;  
  • Identify your preferences to customize our communications and marketing; 
  • Manage and record your settings, consents, communications and opt-out choices;  
  • Provide information regarding vision insurance, vision, vision care and vision correction; 
  • Communicate with you about our Site or to inform you of any change to our Site;  
  • Allow you to find an eyecare professional or doctor and schedule eye exams or similar appointments with such persons;  
  • Communicate with you, including responding to your inquiries; 
  • Comply with the law and to maintain the integrity and security of our Platforms;  
  • Defend our legal rights and the rights of others;  
  • Investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, or violations of our Terms of Use and to otherwise fulfill our legal obligations;  
  • Fulfill any other purposes for which you provide it, or any other purpose we deem necessary or appropriate; 
  • Administer a promotion;
  • Any purpose with your consent. 

3. SHARING INFORMATION WITH THIRD PARTIES 

We may share the personal information that we collect with third parties, including the following:  

  • With our service providers to perform services in connection with the operation of our business, including for payment processing and authorization, marketing and promotional material distribution, website maintenance, and data analysis. 
    • When communicating with EyeMed via SMS, your consent to receive SMS messages will not be granted or extended to third parties. 
  • With affiliates or joint venture partners we have now or in the future.  
  • With law enforcement or other authorities if we believe that: (i) the law or legal process requires it; (ii) we have received a valid administrative request from a law enforcement agency; or (iii) such release is necessary or appropriate (in our sole discretion) to protect the rights, property, or safety of Luxottica, or any of our respective affiliates, service providers, customers, or (iv) as Luxottica deems necessary to resolve disputes, troubleshoot problems, prevent fraud and otherwise enforce the Terms of Use. 
  • As part of a business transition, such as a merger, acquisition by another company, or the sale of all or a portion of our assets, including as part of a bankruptcy proceeding. 
  • With your consent or as otherwise disclosed at the time of collection or sharing.  

We may share information that has been de-identified or aggregated without limitation.

4. COOKIES AND SIMILAR TECHNOLOGIES 

“Cookies” are small files of information that are stored by your web browser software on your computer hard drive, mobile or other devices (e.g., smartphones or tablets).  

Like many other companies, EyeMed uses cookies and other tracking technologies (such as pixels and web beacons) (collectively, “Cookies”) when you visit our websites including our blogs and client portals (“Sites”), and use the services provided through our Sites (“Services”). This Cookie Policy explains how we use Cookies and how you can manage them. 

We (and third parties operating on the Site) may use both session cookies and persistent cookies on this Site. We may link the information we store in cookies to your personal information in order to provide a better online experience. If you reject cookies, you may still use our Site, but your ability to use some areas of our Site will be limited. 

SESSION COOKIES 

We use session cookies to make it easier for you to navigate our Site. We also use session cookies to record session information, such as which web pages a user has visited, and to track user activity on the Site. We also use session cookies to store any passwords used on the Site (such as a password associated with a user account), so you don’t have to enter it more than once per session. Session cookies expire when you close your browser. 

PERSISTENT COOKIES 

We use persistent cookies to collect information on the Site and across other websites over time to enhance the experience on our Site. Persistent cookies remain on your hard drive for an extended period of time. You can remove persistent cookies by following directions provided in your browser’s “help” file.  However, some aspects of the Site may not work as intended if you delete cookies. 

We may use the following types of Cookies: 

STRICTLY NECESSARY COOKIES

These Cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these Cookies, but some parts of the Sites will not then work. These Cookies do not store any personally identifiable information.

PERFORMANCE COOKIES

These Cookies allow us to count visits and traffic sources so we can measure and improve the performance of our Sites. They help us to know which pages are the most and least popular and see how visitors move around the Sites. If you do not allow these Cookies we will not know when you have visited our Sites and will not be able to monitor its performance.

We use Google Analytics, a web analytics service provided by Google, Inc. Google Analytics uses Cookies or other tracking technologies to help us analyze how users interact with the Sites and Services, compile reports on their activity, and provide other services related to their activity and usage. The technologies used by Google may collect information such as your IP address, time of visit, whether you are a returning visitor, and any referring website. The information generated by Google Analytics will be transmitted to and stored by Google and will be subject to Google’s privacy policies. To learn more about Google’s partner services and to learn how to opt-out of tracking of analytics by Google, click here.

We may use Cookies and similar technologies third-party vendors provide to collect information on user behavior (e.g., screens and pages visited, buttons and links clicked, limited information entered, and user taps and mouse movements). This information enables us to monitor and improve the user experience. 

FUNCTIONAL COOKIES

These Cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these Cookies, then some or all of the Services may not function properly.

TARGETING COOKIES

These Cookies may be set through our Sites by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant advertisements on other websites. If you do not allow these Cookies, advertising may not be targeted to your interests.

SOCIAL MEDIA COOKIES

These Cookies are set by a range of social media services that we have added to the Sites to enable you to share our content with your friends and networks. They are capable of tracking your browser across other websites and building a profile of your interests. This may impact the content and messages you see on other websites you visit. If you do not allow these Cookies, you may not be able to use or see these tools.

HOW YOU CAN MANAGE YOUR COOKIE PREFERENCES 

When you first visit our Sites, you may be presented with a banner that offers you choices about whether to accept or reject Cookies or tracking technologies of different types. If you wish to manage your Cookies, you can do so by clicking here. 

BROWSER SETTINGS

Cookies can be blocked by changing your Internet browser settings to refuse all or some Cookies. If you choose to block all Cookies (including essential Cookies) you may not be able to access all or parts of the Sites. You can find out more about Cookies and how to manage them by visiting www.AllAboutCookies.org.  

PLATFORM CONTROLS

You can opt out of Cookies set by specific entities following the instructions found at these links: 

ADVERTISING INDUSTRY RESOURCES  

You can understand which entities have currently enabled Cookies for your browser or mobile device and how to opt-out of some of those Cookies by accessing the Network Advertising Initiative’s website or the Digital Advertising Alliance’s website. For more information on mobile specific opt-out choices, visit the Network Advertising Initiative’s Mobile Choices website. 

Please note that these opt-out mechanisms are specific to the device or browser on which they are exercised. Therefore, you will need to opt out on every browser and device that you use. 

5. COLLECTION AND USE OF HEALTH INFORMATION 

We are required by applicable federal and state law to maintain the privacy of your health information. Please see our HIPAA Notice of Privacy Practices for information on our privacy practices, our legal duties, and your rights concerning your health information. Any health information we collect from you on this Site that is subject to HIPAA will be handled in accordance with the terms of our HIPAA Notice of Privacy Practices. 

6. CHILDREN’S PRIVACY 

We understand the importance of protecting children’s privacy, especially in an online environment. Our Platforms are not intentionally designed for or directed at children less than 16 years of age. We do not knowingly collect personal information from children under the age of 16 without the consent of the child’s parent or guardian. We encourage parents and guardians to provide adequate protection measures to prevent minors from providing information unwillingly on the internet.  If we are aware of any personal information relating to children that we have collected, we will take steps to securely remove it from our systems. 

7. SECURITY 

We maintain reasonable and appropriate safeguards to help protect your personal information from loss and from unauthorized acquisition. We monitor activity on our Platforms to prevent any unauthorized disclosure of information. However, no security measure or modality of data transmission over the Internet is 100% secure. Although we strive to use commercially acceptable means to protect your personal information, we cannot guarantee absolute security. 

8. THIRD-PARTY SITES 

From time to time, this Site may link you to other third-party sites (“Linked Sites”) that are not owned or operated by EyeMed. We do not control the collection or use of any information, including personal information that occurs during your visit to the Linked Sites. We encourage you to be aware when you leave our Site and to read the privacy statements of every website that collects personal information. 

9. DIGITAL ADVERTISING & ANALYTICS 

We may engage and work with service providers and other third parties to serve advertisements on the Site and/or on third-party services. Some of these ads may be tailored to your predicted interests based on your browsing of the Site and across other, unrelated websites and apps over time, including on other browsers and devices that are potentially related.  This practice is sometimes referred to as “interest-based advertising” or “online behavioral advertising”, which may include sending you an ad on a third-party service after you have left the Site (i.e., “retargeting”). 

EyeMed adheres to the Digital Advertising Alliance (“DAA”) Self-Regulatory Principles in connection with this interest-based advertising activity. To learn more about this type of advertising and you can opt out of this advertising on websites by companies participating in the DAA self-regulatory program, visit http://www.aboutads.info/choices, and http://www.aboutads.info/appchoices. Please be aware that, even if you are opt out of certain kinds of Interest-based Advertising, you may continue to receive other types of ads.  Opting out only means that those selected members should no longer deliver certain Interest-based Advertising to you but does not mean you will no longer receive any targeted content and/or ads (e.g., from other ad networks).   

If your browsers are configured to reject cookies when you visit these opt-out webpages, or you subsequently erase your cookies, use a different device or web browser, or use a non-browser-based method of access (e.g., mobile app), your browser-based opt-out may not, or may no longer, be effective.  

We may also work with service providers that collect data about your use of the Sites and other sites or apps over time for non-advertising purposes subject to their privacy policies. We use analytics providers such as Google Analytics to gather and analyze aggregated anonymous user information. For more information about Google Analytics, please visit www.google.com/policies/privacy/partners/. You can opt out of Google’s collection and processing of data generated by your use of the Sites by going to http://tools.google.com/dlpage/gaoptout. 

Additionally, your browser may offer tools to limit the use of cookies or to delete cookies; however, disabling some or all cookies could mean you will be unable to access certain content on the Site or use all features.

10. YOUR CHOICES 

OPT-OUT OF PROMOTIONAL EMAILS 

If you do not wish to receive promotional emails from us, please let us know by using the “unsubscribe” link that can be found at the bottom of every email we deliver or by emailing us at privacyoffice@eyemed.com.  To help us process your emailed request, please include sufficient information for us to identify you in our records. Please note that, although you can opt not to receive promotional messages, we reserve the right to send you informational email messages about our transactions or relationship with you. 

UPDATING YOUR INFORMATION 

If you would like to update your mailing information or want your name and address removed from our direct mailing list, you can contact our privacy department as described in “Questions/Concerns” below. 

INTEREST-BASED ADVERTISING: 

For choices with respect to third-party interest-based advertising activities, please see the “Digital Analytics & Advertising” section above. 

11. CONSUMERS WITH DISABILITIES 

We are committed to ensuring this Policy is accessible to individuals with disabilities. To request this Policy in an alternative format, please reach out to us at the Contact information provided below.  

12. CHANGES TO THIS POLICY 

We may modify this Privacy Notice from time to time. You can tell when this Privacy Notice was last updated by looking at the date at the top of the Privacy Notice. We encourage you to visit this page periodically to learn of any updates. 

13. QUESTIONS/CONCERNS 

If you have questions or concerns related to this Policy or our privacy practices, you may contact us at: 

Privacy Officer
EyeMed Vision Care LLC
4000 Luxottica Place
Mason, Ohio 45040
Phone: 844-844-0905
Email: privacyoffice@eyemed.com