Online Privacy Policy

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This Online Privacy Policy (“Policy”) is effective as of January 1, 2020. Your prior activities on the Site (defined below) may have been governed by an earlier version of the Policy. 

This Policy describes how EyeMed Vision Care LLC (“we” or “EyeMed”) handles information we learn about you from our website located at or other online channels that link to this Policy (collectively, “Site”). If you are an EyeMed member, please see our Health Insurance Portability and Accountability Act of 1996 (“HIPAA”) Notice of Privacy Practices for information on how we handle your protected health information. 

If you have questions or wish to contact us about the Policy, direct inquiries to:

Privacy Office
EyeMed Vision Care LLC

4000 Luxottica Place
Mason, Ohio 45040
Phone: (513) 765-6250


The information we collect depends on what you do when you visit our Site.

We collect personal information such as your name, contact information, or information about your company.  For example, we may collect this personal information in connection with purchases you make on our Site, requests for services made through the Site, any material you may post to the Site, and your participation in surveys on the Site. From time to time, we may provide you the opportunity to participate in contests or in other voluntary activities through the Site. We may request personal information from you, along with other information, in order for you to participate. Participation in these activities is completely voluntary; therefore, you can elect not to disclose your personal information by not participating in the activity.  We may also collect personal information about you from third parties.

In addition, for each visitor to our Site, we automatically gather certain information and store it in log files. This information may be used to identify your browser or device over time. This includes, for example, internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data. We collect and store this information on an individual basis and in aggregate, or combined, form. We also collect both user-specific and aggregate information on what pages visitors access or visit.


We use the information we collect to operate and improve the Site and EyeMed’s business, such as to analyze trends, to administer the Site, to understand how visitors use the Site, and to gather demographic information about our user base as a whole. We also use this information to improve the content of our web pages, and to customize the content and layout of our pages.  All of this is done with the intention of making our Site more useful to visitors.

We do not rent or sell personal information to any non-affiliated third parties for their independent use.

Additionally, we may share personal information:

  • With service providers performing activities on our behalf;
  • At your direction or with your consent;
  • Pursuant to a subpoena, court order, or other legal process or as otherwise required or requested by law, regulation, or government and oversight authorities, or to protect our rights or the rights or safety of third parties.

We use third-party service providers to track information about visitors to our Site for advertising and non-advertising purposes. These third-party services may use cookies, JavaScript, pixels, transparent GIF files, and other means to collect information about your online activities on this Site and across other websites, apps, and linked devices over time. For example, our Site uses the Google Analytics cookie to measure and report statistics about user interactions on our Site.  For more information about how Google Analytics collects and uses data when you use our Site, visit, and to opt out of Google Analytics, visit Please see the “Interest-Based Advertising and Choice“ section below for your choices regarding interest-based advertising activities on this Site.


We (and third parties operating on the Site) may use both session cookies and persistent cookies on this Site. A cookie is a small text file that is stored on a user’s computer for record-keeping purposes. We may link the information we store in cookies to your personal information in order to provide a better online experience. If you reject cookies, you may still use our Site, but your ability to use some areas of our Site will be limited.

We use session cookies to make it easier for you to navigate our Site. We also use session cookies to record session information, such as which web pages a user has visited, and to track user activity on the Site. We also use session cookies to store any passwords used on the Site (such as a password associated with a user account), so you don’t have to enter it more than once per session. Session cookies expire when you close your browser.

We use persistent cookies to collect information on the Site and across other websites over time to enhance the experience on our Site. Persistent cookies remain on your hard drive for an extended period of time. You can remove persistent cookies by following directions provided in your browser’s “help” file.  However, some aspects of the Site may not work as intended if you delete cookies.

We may use other technologies for online data collection that are similar to cookies, such as web tags, beacons, or pixels.


We are required by applicable federal and state law to maintain the privacy of your health information. Please see our HIPAA Notice of Privacy Practices for information on our privacy practices, our legal duties, and your rights concerning your health information. Any health information we collect from you on this Site that is subject to HIPAA will be handled in accordance with the terms of our HIPAA Notice of Privacy Practices.


If you do not wish to receive promotional emails from us, please let us know by using the opt-out response device that can be found at the bottom of every email we deliver or by emailing us at  To help us process your emailed request, please include sufficient information for us to identify you in our records. Please allow 10 days for us to process your request. Please note that, although you can opt not to receive promotional messages, we reserve the right to send you informational email messages about our transactions or relationship with you.


Upon request we provide Site visitors with access to personal information (e.g., name, address, phone number) that we maintain about them. You can access this information by sending your request by mail to: Privacy Office, EyeMed Vision Care LLC, 4000 Luxottica Place, Mason, Ohio 45040 or by email to To help us process your request, please provide sufficient information to allow us to identify you in our records.

We reserve the right to ask for information verifying your identity prior to disclosing any information to you. Should we ask for verification, the information you provide to verify your identity will be used only for that purpose, and all copies of this information in our possession will be destroyed when the process is complete.

We also offer visitors the opportunity to have inaccuracies corrected in information we maintain about them. You can request to revise your information by sending your request by mail to: Privacy Office, EyeMed Vision Care LLC, 4000 Luxottica Place, Mason, Ohio 45040 or by email to To help us process your request, please provide sufficient information to allow us to identify you in our records.


This Policy applies only to information collected by EyeMed.

From time to time, this Site may link you to other sites (“Linked Sites”) that are not owned by EyeMed. We do not control the collection or use of any information, including personal information that occurs during your visit to the Linked Sites. Further, we make no representations about the privacy policies or practices of the Linked Sites, and EyeMed is not responsible for the privacy practices of these Linked Sites.

Be careful of disclosing any of your personal information when leaving our Site. We encourage you to be aware when you leave our Site and to read the privacy statements of each and every website that collects personal information.


We may engage and work with service providers and other third parties to serve advertisements on the Site and/or on third-party services. Some of these ads may be tailored to your predicted interests based on your browsing of the Site and across other, unrelated websites and apps over time, including on other browsers and devices that are potentially related.  This practice is sometimes referred to as “interest-based advertising” or “online behavioral advertising” (“Interest-based Advertising”), which may include sending you an ad on a third-party service after you have left the Site (i.e., “retargeting”).

You may choose whether to receive some Interest-based Advertising by submitting opt-outs. Some of the advertisers and service providers that perform advertising-related services for us and third parties may participate in the Digital Advertising Alliance’s (“DAA”) Self-Regulatory Program for Online Behavioral Advertising.

To learn more about how you can exercise certain choices regarding Interest-based Advertising, visit, and for information on the DAA’s opt-out program for mobile apps.

Some of these companies may also be members of the Network Advertising Initiative (“NAI”). To learn more about the NAI and your opt-out options for their members, see Please be aware that, even if you are able to opt out of certain kinds of Interest-based Advertising, you may continue to receive other types of ads.

Please be aware that, even if you are able to opt out of certain kinds of Interest-based Advertising, you may continue to receive other types of ads.  Opting out only means that those selected members should no longer deliver certain Interest-based Advertising to you but does not mean you will no longer receive any targeted content and/or ads (e.g., from other ad networks).  

If your browsers are configured to reject cookies when you visit these opt-out webpages, or you subsequently erase your cookies, use a different device or web browser, or use a non-browser-based method of access (e.g., mobile app), your NAI / DAA browser-based opt-out may not, or may no longer, be effective. We are not responsible for the effectiveness of, or compliance with, any third-parties’ opt-out options or programs or the accuracy of their statements regarding their programs. 

We support the ad industry’s 2009 Self-regulatory Principles for Online Behavioral Advertising ( and expect that ad networks we directly engage to serve you Interest-based Advertising will do so as well, though we cannot guarantee their compliance. We are not responsible for the effectiveness of, or compliance with, any third-parties’ opt-out options or programs or the accuracy of their statements regarding their programs.


Some information about your use of the service and certain third-party services may be collected using tracking technologies across time and services and used by us and third parties for purposes such as to associate different devices you use and deliver relevant ads and/or other content to you on the service and certain third-party services.


Your browser settings may allow you to automatically transmit a “Do Not Track” signal to online services you visit. Note, however, there is no consensus among industry participants as to what “Do Not Track” means in this context. Like many online services, we currently do not alter our practices when we receive a “Do Not Track” signal from a visitor’s browser. To find out more about “Do Not Track,” you can visit but we are not responsible for the completeness or accuracy of this third-party information..


If our information practices change materially at some time in the future, we will post a revised Policy to our Site. In addition, if we have collected personal information from you, we will notify you about the changes and secure your consent prior to making use of this information in materially different ways.


If you have questions or concerns related to this Policy or our privacy practices, you may contact us at the above postal address, email address, or telephone number.