Online Privacy Policy

For information regarding the rights of California residents, click here.

This Privacy Policy (“Policy”) is effective as of 02/05/2026.

This Policy describes how EyeMed Vision Care LLC. (“we” or “EyeMed”) collect, use, disclose and safeguard your information.   This policy applies to individual who access this website and any other websites that link to this Policy (collectively “Sites”). This Policy, together with our Terms of Use, collectively govern your use of our Sites.  This Policy applies to our Platforms that link to this Policy. If you are an EyeMed member, please see our Health Insurance Portability and Accountability Act of 1996 (“HIPAA”) Notice of Privacy Practices for information on how we handle your protected health information.  

From time to time, we may change this Policy. If we do, we will post an amended version on this webpage. Please review this Policy periodically. 

You may submit a request to exercise rights you may have under applicable state law through our interactive webform available here or by calling us toll free at 1-844-844-0905.

The Privacy Policy covers the following topics:

1. The information we collect
2. How do we use your information
3. Sharing information with third parties
4. Cookies and other tracking technologies
5. Collection and Use of Health Information
6. Digital advertising & analytics / Interest-Based Ads
7. Third-party links & plug-in
8. Your State Privacy Rights
9. Notice to Nevada Residents
10. Notice to Oregon Residents
11. Children’s privacy
12. Updating your information
13. Security
14. Do not track signals
15. Tracking across time and technologies disclosure
16. Consumers with disabilities
17. Contact

1. THE INFORMATION WE COLLECT

For the purpose of this policy, personal information is any information about an identifiable individual. We collect the following types of personal information: 

Information You Provide

We may collect the following personal information that you voluntarily provide us in using our Platforms: 

• Create an Account. If you create an account with us, you will provide us with your name, email address, contact information, contact information about your company, and you will create a password for future logins. 

• Subscribe to Our Newsletter. If you subscribe to our newsletter, you will provide us with your email address. 

• Customer Service. If you contact our customer service department, you may need to provide us with additional information so that we can respond to your questions or concerns as completely and thoroughly as possible. 

• Promotions. If you enter a sweepstakes, contest, giveaway, or other promotion (each a “Promotion”), you may provide us with your name, residential address, email address, social media user profile, age or birth date. 

• Survey. If you are participating in a survey, you may provide your gender and age, income, ethnicity, family size, and marital status. 

• Business Information. We may collect personal information from business clients or vendors, including company name, physical address, phone number, email address, and credit card information. 

Information as You Navigate Our Platforms

We may automatically collect certain personal information through your use of the Platforms, such as the following: 

• Usage Information. For example, the pages on the Platforms you access, the frequency of access, and what you click on while on the Platforms.

• Device Information. For example, hardware model, operating system, application version number, and browser. 

• Mobile Device Information. Aggregated information about whether the Platforms are accessed via a mobile device or tablet, the device type, and the carrier. 

• Location Information. Location information from Platform visitors on a city-regional basis. 

Third Party Information

2. In some cases, we may receive certain personal information from you about a third party. If you submit any personal information about another individual to us, you are responsible for making sure you have the authority to do so and to allow us to use their personal information in accordance with this Policy. 

HOW DO WE USE YOUR INFORMATION 

We use the personal information we collect to improve the Site and EyeMed’s business, such as to analyze trends, to administer the site, to understand how visitors use the Site, and to gather demographic information about our users as a whole. We use this information to improve the content of our webpages, and to customize the content and layout of our pages. 

 In addition, we may use the personal information for any lawful purpose, including the following: 

• Process your account registration; 

• Send you our newsletter;

• Identify your preferences to customize our communications and marketing;

• Manage and record your settings, consents, communications and opt-out choices;

• Provide information regarding vision insurance, vision, vision care, and vision correction;

• Communicate with you about our Site or to inform you of any changes to our Site; 

• Allow you to find an eyecare professional or doctor, and schedule eye exams or similar appointments with such persons;

• Operate and improve the Site, including to analyze visits to the Site and learn about our visitors so we can operate the Site and improve our products and services and deliver the best user experience;

• Communicate with you, including responding to your inquiries;

• Comply with the law and to maintain the integrity and security of our Site; 

• Defend our legal rights and the rights of others; 

• Investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, or violations of our Terms of Us and to otherwise fulfill our legal obligations;

• Fulfill any other purposes for which you provide it, or any other purpose we deem necessary or appropriate; and 

• Any purpose with your consent.

3. SHARING INFORMATION WITH THIRD PARTIES

We may share the personal information that we collect about you in the following ways: 

• With our service providers to perform services in connection with the operation of our business, including payment processing and authorization, marketing and promotional material distribution, website maintenance and data analysis.
  • When communicating with EyeMed via SMS, your consent to receive SMS messages will not be granted or extended to third parties.
• With affiliates or joint venture partners we have now or in the future.
• We may release personal information if we believe in good faith that: (i) the law or legal process requires it; (ii) we have received a valid administrative request from a law enforcement agency; or (iii) such release is necessary or appropriate (in our sole discretion) to protect the rights, property, or safety of EyeMed, or any of our respective affiliates, service providers, customers, or (iv) as EyeMed deems necessary to resolve disputes, troubleshoot problems, prevent fraud and otherwise enforce the Terms of Use.
• We may also share your information with your consent or as otherwise disclosed at the time of data collection or sharing.
• As with any business, it is possible that as our business develops, we might go through a business transition, such as a merger, acquisition by another company, or the sale of all or a portion of our assets, or buying other assets, including at bankruptcy. In such transactions, information about customers will likely be transferred.

We may share information that has been de-identified or aggregated without limitation.

4. COOKIES AND OTHER TRACKING TECHNOLOGIES

Like many other companies, EyeMed’s websites use cookies and other tracking technologies (such as pixels and web beacons) (collectively, “Cookies”) when you visit our websites including our blogs and client portals (“Sites”), and use the services provided through our Sites (“Services”). This Cookie Policy explains how we use Cookies and how you can manage them.

This Cookie Policy covers the following topics: 

1.   Cookies and Online Tracking Technologies We Use

2.   How You Can Manage Cookies

Cookies and Online Tracking Technologies We Use

“Cookies” are small files of information that are stored by your web browser software on your computer hard drive, mobile or other devices (e.g., smartphones or tablets). 

We may use the following types of Cookies:

Strictly Necessary Cookies

All EyeMed branded websites use Strictly Necessary cookies. These Cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these Cookies, but some parts of the Sites will not then work. These Cookies do not store any personally identifiable information.

Performance Cookies 

Performance Cookies allow us to count visits and traffic sources so we can measure and improve the performance of our Sites. They help us to know which pages are the most and least popular and see how visitors move around the Sites. If you do not allow these Cookies we will not know when you have visited our Sites and will not be able to monitor its performance.

On EyeMed.com we use Google Analytics, a web analytics service provided by Google, Inc. Google Analytics uses Cookies or other tracking technologies to help us analyze how users interact with the Sites and Services, compile reports on their activity, and provide other services related to their activity and usage. The technologies used by Google may collect information such as your IP address, time of visit, whether you are a returning visitor, and any referring website. The information generated by Google Analytics will be transmitted to and stored by Google and will be subject to Google’s privacy policies. To learn more about Google’s partner services and to learn how to opt-out of tracking of analytics by Google, click here.

We may use Cookies and similar technologies third-party vendors provide to collect information on user behavior (e.g., screens and pages visited, buttons and links clicked, limited information entered, and user taps and mouse movements). This information enables us to monitor and improve the user experience. 

Functional Cookies

EyeMed’s commercial websites use Functional Cookies. These Cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these Cookies, then some or all of the Services may not function properly.

How You Can Manage Cookies

Your Preferences

When you first visit our Sites, you may be presented with a banner that offers you choices about whether to accept or reject Cookies or tracking technologies of different types. 

Browser Settings

Cookies can be blocked by changing your Internet browser settings to refuse all or some Cookies. If you choose to block all Cookies (including essential Cookies) you may not be able to access all or parts of the Sites.

You can find out more about Cookies and how to manage them by visiting www.AllAboutCookies.org. 

Platform Controls

You can opt out of Cookies set by specific entities following the instructions found at these links:

• Adobe: https://www.adobe.com/privacy/opt-out.html 

• Google: https://adssettings.google.com

• Facebook: https://www.facebook.com/about/ads

• Microsoft: https://account.microsoft.com/privacy/ad-settings/

• Twitter: https://twitter.com/personalization

Advertising Industry Resources 

You can understand which entities have currently enabled Cookies for your browser or mobile device and how to opt-out of some of those Cookies by accessing the Network Advertising Initiative’s website or the Digital Advertising Alliance’s website. For more information on mobile specific opt-out choices, visit the Network Advertising Initiative’s Mobile Choices website.

Please note that these opt-out mechanisms are specific to the device or browser on which they are exercised. Therefore, you will need to opt out on every browser and device that you use.

5. COLLECTION AND USE OF HEALTH INFORMATION

We are required by applicable federal and state law to maintain the privacy of your health information. Please see our HIPAA Notice of Privacy Practices for information on our privacy practices, our legal duties, and your rights concerning your health information. Any health information we collect from you on this Site that is subject to HIPAA will be handled in accordance with the terms of our HIPAA Notice of Privacy Practices.

1. DIGITAL ADVERTISING & ANALYTICS / INTEREST-BASED ADS

We may partner with ad networks and other ad serving providers (“Advertising Providers”) that serve ads on behalf of us and others on the platforms and non-affiliated platforms. Some of those ads may be personalized, meaning that they are intended to be relevant to you based on information Advertising Providers collect about your use of the Platforms and other sites or apps over time, including information about relationships among different browsers and devices (“Interest-based Advertising”).

You may choose whether to receive some Interest-based Advertising by submitting opt outs. Some Advertising Providers may participate in the Digital Advertising Alliance’s (“DAA”) Self-Regulatory Program for Online Behavioral Advertising. To learn more about how you can exercise certain choices regarding Interest-based Advertising, visit http://www.aboutads.info/choices, and http://www.aboutads.info/appchoices for information on the DAA’s opt-out program for mobile apps.

Some of these companies may also be members of the Network Advertising Initiative (“NAI”). To learn more about the NAI and the opt-out options for their members, see http://www.networkadvertising.org/choices. Please be aware that, even if you are able to opt out of certain kinds of Interest-based Advertising, you may continue to receive other types of ads.

Opting out only means that those selected members should no longer deliver certain Interest-based Advertising to you but does not mean you will no longer receive any targeted content and/or ads (e.g., from other ad networks). Also, if your browsers are configured to reject cookies when you visit these opt-out webpages, or you subsequently erase your cookies, use a different device or web browser or use a non-browser-based method of access (e.g., mobile app), your NAI / DAA browser-based opt-out may not, or may no longer, be effective. We support the ad industry’s 2009 Self-regulatory Principles for Online Behavioral Advertising (https://www.iab.com/wp-content/uploads/2015/05/ven-principles-07-01-09.pdf) and expect that ad networks we directly engage to serve you Interest-based Advertising will do so as well, though we cannot guarantee their compliance. We are not responsible for the effectiveness of, or compliance with, any third parties’ opt-out options or programs or the accuracy of their statements regarding their programs.

We may also work with service providers that collect data about your use of the Sites and other sites or apps over time for non-advertising purposes subject to their privacy policies. We use analytics providers such as Google Analytics to gather and analyze aggregated anonymous user information. For more information about Google Analytics, please visit www.google.com/policies/privacy/partners/. You can opt out of Google’s collection and processing of data generated by your use of the Sites by going to http://tools.google.com/dlpage/gaoptout.

We use web analytics tools to enhance user experience by optimizing the efficiency, design, and quality of the Platforms. Our analytics tools use cookies and similar technologies to collect and analyze information related to user behavioral metrics on the Platforms, such as mouse movements, clicks, user inputs, scrolling, access time, visit duration, pages viewed, IP address (including approximate location), operating system, and page reloading. These tools provide insight into what works and what doesn’t work for users of the Platforms and they allow us to, for example, identify and repair technical errors such as broken links that impair the Platforms’ functionality. The web analytics tools also help us reconstruct the user experience to better understand, for example, where users may be encountering frustration or impediments to using the Platforms. 

We may use pixel tags (also known as web beacons and clear GIFs) to, among other things, track the actions of users of the Services (including email recipients), measure the success of our marketing campaigns, and compile statistics about usage of the services and response rates. Our Advertising Providers may use pixel tags to collect information for the purposes described above.

1. THIRD-PARTY LINKS & PLUG-IN

The Platforms may provide links to third-party websites or apps, including our social media pages. We do not control the privacy practices of those websites or apps, and they are not covered by this Policy. You should review the privacy policies of other websites or apps that you use to learn about their data practices.

The Platforms may also include integrated social media tools or “plug-ins,” such as social networking tools offered by third parties. If you use these tools to share information or you otherwise interact with social media features on the Platforms, those social media companies may collect information about you and may use and share such information in accordance with their own policies, including by sharing such information with us or the general public. Your interactions with third-party social media companies and the use of their features are governed by the privacy policies of the companies that provide those features. We encourage you to read the privacy policies for any social media accounts you create and use.

8. YOUR STATE PRIVACY RIGHTS

Depending on the state in which you reside, you may have certain privacy rights regarding your personal data. Washington residents looking for information relating to our collecting and processing of their consumer health data should refer to our Consumer Health Data Privacy Policy available on our website. California residents should review our CA Privacy Policy here.

 Please review the sections below if you are a Nevada, Virginia, or Oregon resident. For other state residents, your privacy rights may include (if applicable):

• The right to confirm whether or not we are processing your personal data and to access such personal data and the categories of personal data we are processing or have processed;

• The right to obtain a copy of your personal data that we collected from and/or about you in a portable and, to the extent technically feasible, readily usable format that allows you to transmit the information to another controller without hindrance, where the processing is carried out by automated means;

• The right to delete personal data that we collected from and/or about you, subject to certain exceptions;

• The right to correct inaccurate personal data that we maintain about you, subject to certain exceptions;

• The right, if applicable, to opt out of the processing of your personal data for purposes of (1) targeted advertising; (2) the “sale” of your personal data (as that term is defined by applicable law); and (3) profiling in furtherance of decisions that produce legal or similarly significant effects concerning you;

• If we are required by applicable law to obtain your consent to process sensitive personal data, the right to withdraw your consent; and

• The right not to receive discriminatory treatment by us for the exercise of your privacy rights.

We use cookies and other tracking technologies to display advertisements about our products to you on nonaffiliated websites, applications, and online services. This is “targeted advertising” under applicable privacy laws. When we engage in those activities, we sell personal data (i.e., information from cookies) to third-party advertisers and analytics companies. We do not use personal data for profiling in furtherance of decisions that produce legal or similarly significant effects concerning individuals.

To exercise your rights, please submit a request through our interactive webform available here or by emailing us at privacyoffice@eyemed.com. If legally required, we will comply with your request upon verification of your identity and, to the extent applicable, the identity of the individual on whose behalf you are making such request. To do so, we will ask you to verify data points based on information we have in our records. If you are submitting a request on behalf of another individual, please use the same contact methods described above. If we refuse to take action regarding your request, you may appeal our decision through our interactive webform available here or by emailing us at privacyoffice@eyemed.com. 

Universal Opt-Out Mechanisms 

The Sites recognize the Global Privacy Control (“GPC”) signal. If you are using a browser setting or plug-in that sends an opt-out preference signal to each website you visit, we will treat that as a valid request to opt out. To download and use a browser supporting the GPC browser signal, click here: https://globalprivacycontrol.org/orgs . If you choose to use the GPC signal, you will need to turn it on for each supported browser or browser extension you use. See the “DO NOT TRACK SIGNALS” section below for information on our treatment of do not track signals.

9. NOTICE TO NEVADA RESIDENTS

Nevada law allows Nevada residents to opt out of the sale of certain types of personal information. Subject to several exceptions, Nevada law defines “sale” to mean the exchange of certain types of personal information for monetary consideration to another person. We currently do not sell personal information as defined in the Nevada law. However, if you are a Nevada resident, you still may submit a verified request to opt out of sales and will record your instructions and incorporate them in the future if our policy changes. You may send opt-out requests to privacyoffice@eyemed.com.

10. NOTICE TO OREGON RESIDENTS

Oregon Consumer Privacy Act (“OCPA”) provides residents of Oregon with the right to receive certain disclosures regarding the personal data we process about them. For purposes of this section, personal data means any information that is linked or reasonably linkable to an identified or identifiable natural person.

Collection of Personal Information

We currently collect and, in the 12 months prior to the Last Updated date of this Policy, have collected the following categories of Personal Information. Not all categories will be collected or received for every individual. For more information on the categories of personal data we collect, please see “The Information We Collect” section of this Site’s privacy policy. 

• Identifiers (name, postal address, online identifier, Internet Protocol address, email address)

• Unique personal identifiers (device identifier; cookies, beacons, pixel tags, or other similar technology; customer number)

• Telephone number

• Insurance policy number

• Medical information

• Internet or other electronic network activity information (browsing history; search history; and information regarding consumer’s interaction with website, application, or advertisement)

• Geolocation data

We collect Personal Information directly from residents of Oregon and from advertising networks, data analytics providers, and operating systems and platforms. We do not collect all categories of Personal Information from each source. 

In addition to the purposes stated above in the Section “How Do We use Your Information” we currently collect and have collected and sold the above categories of Personal Information for the following business or commercial purposes:

• Auditing related to counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance with this specification and other standards

• Helping to ensure security and integrity to the extent the use of your Personal Information is reasonably necessary and proportionate for these purposes

• Debugging to identify and repair errors that impair existing intended functionality

• Performing services including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, providing analytic services, providing storage, or providing similar services 

• Undertaking internal research for technological development and demonstration

• Advancing our commercial or economic interests, such as by inducing another person to buy, rent, lease, join, subscribe to, provide, or exchange products, goods, property, information, or services, or enabling or effecting, directly or indirectly, a commercial transaction

Sale, Sharing, and Disclosure of Personal Information

The following table identifies the categories of Personal Information that we sold or shared to third parties in the 12 months preceding the Last Updated date of this Privacy Policy and, for each category, the categories of third parties to whom we sold or shared Personal Information:

We shared Personal Information to third parties for the following business or commercial purposes:

• Auditing related to counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance with this specification and other standards

• Advancing our commercial or economic interests, such as by inducing another person to buy, rent, lease, join, subscribe to, provide, or exchange products, goods, property, information, or services, or enabling or effecting, directly or indirectly, a commercial transaction

The following table identifies the categories of Personal Information that we disclosed for a business purpose in the 12 months preceding the Last Updated date of this Privacy Policy and, for each category, the categories of recipients to whom we disclosed Personal Information. 

We disclosed Personal Information for the following business or commercial purposes:

• Performing services including maintaining or servicing accounts, providing customer service, verifying customer information, providing analytic services, providing storage, or providing similar services 

We do not knowingly collect, sell, or share the Personal Information of consumers under 18 years of age. We do not use Sensitive Personal Information for purposes other than those the OCPA and its regulations allow for.

Retention of Personal Information

We retain your Personal Information for as long as necessary to fulfill the purposes for which we collect it, such as to provide you with the service you have requested, and for the purpose of satisfying any legal, accounting, contractual, or reporting requirements that apply to us.

Your Rights

Generally, Oregon consumers have the following rights:

• The right to access personal data that has been collected about them and confirmation of the categories of personal data that have been processed by a controller;

• The right to know a list of the specific third parties that have received their personal data or any personal data from a controller;

• The right to correct inaccuracies in their personal data;

• The right to request their personal data to be deleted;

• The right to obtain a copy of their personal data; and

• The right to say “no” to (opt-out of) a controller doing certain things with their personal data.

How to Submit a Request to Exercise Your Rights

To exercise your rights, please submit a request through our interactive webform or by emailing us at privacyoffice@eyemed.com. If legally required, we will comply with your request upon verification of your identity and, to the extent applicable, the identity of the individual on whose behalf you are making such request. To do so, we will ask you to verify data points based on information we have in our records. If you are submitting a request on behalf of another individual, please use the same contact methods described above. If we refuse to take action regarding your request, you may appeal our decision through our interactive webform available here or by emailing us at privacyoffice@eyemed.com. 

Our Process for Verifying a Request to Exercise Your Rights

We will comply with your request upon verification of your identity and, to the extent applicable, the identity of the resident of Oregon on whose behalf you are making such request. 

We will verify your identity either to a “reasonable degree of certainty” or a “reasonably high degree of certainty” depending on the sensitivity of the Personal Information and the risk of harm to you by unauthorized disclosure, deletion, or correction as applicable. 

For requests to access categories of Personal Information and for requests to delete or correct Personal Information that is not sensitive and does not pose a risk of harm by unauthorized deletion or correction, we will verify your identity to a “reasonable degree of certainty” by verifying at least two data points that you previously provided to us and which we have determined to be reliable for the purpose of verifying identities. 

For requests to access specific pieces of Personal Information or for requests to delete or correct Personal Information that is sensitive and poses a risk of harm by unauthorized deletion or correction, we will verify your identity to a “reasonably high degree of certainty” by verifying at least three pieces of Personal Information you previously provided to us and which we have determined to be reliable for the purpose of verifying identities. In addition, you must submit a signed declaration under penalty of perjury stating that you are the individual whose Personal Information is being requested.

Right to Opt Out of Sale or Sharing of Personal Information

If you are a resident of Oregon, you have the right to direct us to stop selling or sharing your Personal Information.

You may submit a request to opt out of sales or sharing through our interactive webform available by clicking on this link: Do Not Sell/Share My Personal Information. You also may submit a request by calling us at 1-844-844-0905. If you have enabled privacy controls on your browser (such as a plugin), we will also treat that as a valid request to opt out. To opt out of our use of third-party advertising Cookies, please see the section “HOW YOU CAN MANAGE COOKIES” above. 

11. CHILDREN’S PRIVACY

We understand the importance of protecting children’s privacy, especially in an online environment. Our Platforms are not intentionally designed for or directed at children less than 18 years of age. We do not knowingly collect personal information from children under the age of 18 without the consent of the child’s parent or guardian. We encourage parents and guardians to provide adequate protection measures to prevent minors from providing information unwillingly on the internet.  If we are aware of any personal information relating to children that we have collected, we will take steps to securely remove it from our systems.

12. UPDATING YOUR INFORMATION

You may request to view, update, or correct your personal information by contacting our privacy office at the information provided in the “CONTACT” section below. In order to protect your privacy, we will take steps to verify your identity before granting you access to the information or enabling you to make corrections.

13. SECURITY

We maintain reasonable and appropriate safeguards to help protect your personal information from loss and from unauthorized acquisition. We monitor activity on our Platforms to prevent any unauthorized disclosure of information. However, no security measure or modality of data transmission over the Internet is 100% secure. Although we strive to use commercially acceptable means to protect your personal information, we cannot guarantee absolute security. 
 

14. DO NOT TRACK SIGNALS

Your browser settings may allow you to automatically transmit a “Do Not Track” signal to online services you visit. Note, however, there is no consensus among industry participants as to what “Do Not Track” means in this context. Like many online services, we currently do not alter our practices when we receive a “Do Not Track” signal from a visitor’s browser. To find out more about “Do Not Track,” you can visit http://www.allaboutdnt.com, but we are not responsible for the completeness or accuracy of this third-party information.

15. TRACKING ACROSS TIME AND TECHNOLOGIES DISCLOSURE:

Some information about your use of the service and certain third-party services may be collected by us or by third parties using tracking technologies across time and services and used by us and third parties for purposes such as to associate different devices you use and deliver relevant ads and/or other content to you on the service and certain third-party services.

16. CONSUMERS WITH DISABILITIES

We are committed to ensuring this Policy is accessible to individuals with disabilities. To request this Policy in an alternative format, please reach out to us at the Contact information provided below.

17. CONTACT

If you have questions or wish to contact us about this Policy, please direct inquiries to:

Privacy Officer
EyeMed Vision Care LLC
4000 Luxottica Place
Mason, Ohio 45040
Phone: 1-844-844-0905
Email: privacyoffice@eyemed.com